APP STORE OPTIMIZATION BLOG

Genre Showcase: Puzzle Games

Posted on March 14th, 2018

When you're bored and looking for a way to kill time while improving your quick-thinking skills, what do you do? Do you pull out a crossword and start testing your vocabulary? Do you grab a deck of cards and enjoy what could be a frustrating game of solitaire? Now that we have handy mobile devices at our disposal, we're quick to forget about these physical objects and go for their digital counterparts. These are often found in the form of mobile puzzle games. Since the puzzle game genre can span across categories such as casual, board games and puzzle itself, we should first give puzzle games a definition for the purpose of this article. These games are oftentimes a test that assesses an individual's problem-solving skills, ingenuity and knowledge to arrive at the correct solution. But since there are so many games that can fall under the puzzle umbrella, how do competitors in the current ecosystem stand apart? This is where creatives come in - they play a key role in helping users easily recognize the app while understanding its core feature and functionality. By looking at how top puzzle games are creating icons, screenshots and even preview videos, we'll surely find some commonalities that can be used by others looking for a shot at the spotlight.