APP STORE OPTIMIZATION BLOG

How Influencer Marketing Can Impact Visibility for Apps

Posted on June 27th, 2018

Say what you will about millennials, but no one can deny that they are making waves in the offices of digital marketers around the globe, forever shifting the landscape of online advertising. As they continue to be the largest generational group on social media, companies are finding new and innovative ways to advertise to them. In light of this, influencer marketing has become increasingly more popular year after year, dating back to the mere conception of social media. In fact, 71% of consumers are more likely to make a purchase based on a social media promotion, and apps are no exception to this strategy. Looking at App Store Optimization (ASO), paid search, and email marketing, is it worth allocating those extra marketing dollars into yet another user acquisition channel for your app? Research has shown that influencer marketing is rated as one of the fastest growing online customer-acquisition channels. This success rate isn’t unwarranted - there’s a reason why the popularity of this strategy only continues to grow. So why is social influencer marketing so effective and how can it impact your app’s visibility? User Trust While social media ads can be wildly effective and drive in visibility and downloads, influencer marketing is perceived as a more organic approach. Users tend to trust promotions by social influencers more than paid advertisements, because: