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Organic vs Paid Acquisition: Which Channels Perform Best
Posted on January 24th, 2019
App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.
Facebook Ads for Mobile Installs: How to Build Effective Campaigns
Posted on August 18th, 2018
There’s no denying just how large of a reach Facebook has. At the end of the second quarter of 2018, the social network reportedly saw 2.23 billion monthly active users, only furthering its popularity. While 32.8% of its users view their feeds on laptops and desktops, nearly 95.1% of Facebook users are accessing the social site via their mobile devices. Facebook undoubtedly has a mobile-minded userbase, and advertisers have taken notice. Since users often take to Facebook to find the next viral thing, why wouldn’t it be a viable avenue for helping app developers increase their number of installs? With the shift to thinking mobile-first that has come about in recent years, advertisers and developers alike need to take into consideration that running paid campaigns on not only the App Store (Search Ads) and Google Play Store (Google Ads), will help increase their installs. But like all paid search platforms, it’s unwise to go in without a solid understanding. It’s important that developers gain knowledge on what Facebook Ads are before fully diving into ad creation.
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