APP STORE OPTIMIZATION BLOG
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Apple Contingent Pricing
Posted on July 25th, 2024
Soon developers will be able to extend their customer lifetime value with a handy new way of providing subscription offers directly through Apple. Contingent Pricing looks to act as a revolutionary new system for leveraging new upsell & cross-sell opportunities all within Apple’s ecosystem.
Google Introduces Rewarded Products Monetization Options
Posted on March 8th, 2019
Google is introducing new ways to let app developers monetize their apps while rewarding users. The new monetization option is called “Rewarded Products,” as it allows non-paying users to obtain in-app goods by spending their time, rather than money. There are many ways that utilizing this can be beneficial to an app’s App Store Optimization strategy as well as a source of income.
App Subscriptions as a Mobile Monetization Model
Posted on January 13th, 2016
With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.
Growth and Advancements in Mobile eCommerce
Posted on January 12th, 2016
Mobile ecommerce can impact a mobile app's user lifetime values (LTVs) and the value and cost of mobile ad space. Whether you have a reason to implement mobile shopping in your apps or not, mobile ecommerce impacts your mobile app portfolio. With 2015 closed out, and the holiday season shopping data complete - we can get a good idea of how big of an impact ecommerce has had on retail, and what the impact of mobile was on ecommerce and in-store shopping.
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