APP STORE OPTIMIZATION BLOG

Fire Emblem Heroes App Store Spotlight

Posted on July 24th, 2018

Nintendo’s foray into the mobile space has had some ups and downs, starting with the short-lived Miitomo and progressing through more and more successful apps. One of its bigger hits is Fire Emblem Heroes, a mobile game that made $295 million in its first year alone. It instantly appealed to fans of the Fire Emblem franchise, but while that propelled it to success, is its App Store Optimization strategy helping it reach that height or hindering it from achieving even greater success? Brand name recognition can only take an app or mobile game so far. While anyone familiar with the Fire Emblem franchise will find and enjoy the app, it can’t and won’t reach players outside the existing fanbase without optimizing its ASO accordingly. Relevant and properly utilized metadata will help it reach potential users outside of current Fire Emblem fans, while creatives that appeal to users whether or not they know the franchise will help increase conversions. As it is now, Fire Emblem Heroes is an app for Fire Emblem fans and no one else.