APP STORE OPTIMIZATION BLOG

Organic vs Paid Acquisition: Which Channels Perform Best

Posted on January 24th, 2019

App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.