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Apple Search Ads Update Hints at Expansion
Posted on April 25th, 2020
Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.
What Are Apple Search Ads?
Posted on January 23rd, 2020
Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.
App Advertising - How it Can Help App Launch
Posted on January 10th, 2019
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?
Keywords are Key for Search Ads
Posted on November 29th, 2018
A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.
Search Ads - How Paid Search Will Impact iOS Developers
Posted on August 26th, 2016
This Fall Apple is preparing to initiate the biggest shift for App Store search yet in the form of Search Ads, sponsored app placements that will appear at the top of certain searches within the App Store.
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