APP STORE OPTIMIZATION BLOG
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App Launch Checklist: What to do to Prepare Your App
Posted on July 11th, 2020
Is your app ready to launch? You need to be certain, otherwise a faulty launch could set your app back.

Why You Should Pre-Optimize Your App
Posted on February 2nd, 2019
When is the best time to optimize your app? While some developers may wait until after an app launches to see where their App Store Optimization needs to improve, it may be a wiser choice to optimize ahead of time. Pre-optimizing an app can help you start off strong from the moment you launch.

Soft Launching Your App: What it is and Why You Should do it
Posted on January 12th, 2019
When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.

Pre-Launch App Tips: What You Need to Start Strong
Posted on July 4th, 2018
There’s more to launching an app than just finishing the build and deploying it on the app store. The key to success lies in preparation – what should you know and do pre-launch, before your app goes live? For starters, App Store Optimization is essential, but you should start optimizing and marketing your app before it hits the store. Before you launch your app, here are the steps you should take to ensure a successful launch.
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