APP STORE OPTIMIZATION BLOG

Facebook Marketing for Mobile Growth

Posted on April 18th, 2018

Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important platform. Utilizing Facebook as a marketing platform can help mobile apps grow significantly.