APP STORE OPTIMIZATION BLOG
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Search Ads & App Store Optimization
Posted on June 15th, 2022
Using the power of paid campaigns with ASO best practices allows developers to position their apps more effectively. Find out how in this week's ASO Academy.
WWDC22 and ASA Changes
Posted on June 1st, 2022
It’s WWDC time, and the speculation and rumors are brewing among iOS developers. In just a few weeks, many of them will see what the next frontier of Apple will look like.
How ASO Can Help Your Business
Posted on May 24th, 2022
Whether it be for downloading the latest high-res RPG game, filing taxes, or ordering a car, there’s a reason everyone has “an app for that”.explore all of the ways in which ASO can help your app and business thrive.
Mobile App Optimization Mythbusting
Posted on May 18th, 2022
Commonly held myths stop many developers and mobile marketers from reaching their full potential on the app stores. In this week’s ASO Academy, let’s play a game of Myth or Fact: ASO edition.
Mobile App Dot Release
Posted on May 12th, 2022
There’s a common misconception held among developers that app updates need to coincide with code and significant UX/UI changes. As the App Store Review Guidelines state:
Apple A/B Testing: What You Need To Know
Posted on April 21st, 2022
There are numerous ways a developer can optimize their app store assets to increase their conversion rate. A/B testing is the most effective way to optimize your app listing for better conversion over time.
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App Keyword Search Volume
Posted on March 31st, 2022
Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization](https://www.gummicube.com/) (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.
Google Play Feature Graphics
Posted on March 17th, 2022
In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.
App Feature Videos
Posted on March 9th, 2022
Are you the type of person who skips the previews at the movies? Or do you make it a point to watch them?
Mobile App Descriptions
Posted on March 3rd, 2022
In today’s ASO Academy, we’ll be looking at some quick description refreshers across Apple’s App Store and Google Play to empower your metadata [App Store Optimization](https://www.gummicube.com/app-store-optimization) (ASO) strategy.
Mobile App Seasonality
Posted on February 24th, 2022
Is your app keeping up to date with the hottest trends and current events? Publishing regular iterations helps your app listing stand out and consistently attract new users. Here's how you can leverage it.
App Subtitle & Short Descriptions
Posted on February 17th, 2022
Rank higher and engage your audience with the help of these app subtitle and short description tips.