APP STORE OPTIMIZATION BLOG
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App Store Icon Best Practices for ASO
Posted on March 7th, 2020
The App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a featured app, in searches or in a category list, users will see the icon. This makes the icon an important creative asset for every app, and an understanding of App Store Optimization best practices for App Store Icons critical to conversion.
New Year’s App Icon Spotlight
Posted on December 17th, 2019
With 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app icon comes in.
Android Adds Adaptive Icons
Posted on July 19th, 2018
Google has revealed a new tool for app creatives, allowing for adaptive launcher icons. With this, developers can set up their apps’ icons to display as square or circular images, better matching the device it’s being viewed on. Additionally, adaptive icons allows for new visual effects to capture users’ attention. By utilizing a foreground and background layer, it enables movement on the icon image. The adaptive icons will be available on all devices running Android Oreo, according to the device's settings.
App Icons Can Now be Tested in iOS 10.3
Posted on March 16th, 2017
As companies roll out new software, it opens new opportunities for developers to explore features that will benefit an app’s conversion rate and what it means for the future of mobile apps. When Apple released its public beta of iOS 10.3, the biggest buzz introduced was developers getting the opportunity to respond to reviews. Not only can users interact with developers, it gives the developers the chance to improve conversion rates. However, many
Holiday App Update - Position Your App for Success This Winter
Posted on December 8th, 2016
The holidays are a prime time for developers to update their creative assets on the App Store and Google Play. As we approach the end of the year and the impending App Store shutdown, be sure to take the time for a quick app update in this busy season – it can ultimately
Tips for Designing Mobile App Icons
Posted on January 27th, 2016
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with mobile app usage up 90%. Companies of all kinds are entering the mobile app space as their customers have made it clear mobile and mobile apps are the preferred medium. One of the main challenges facing mobile app publishers and marketers is the design considerations given the smaller form factor. These design challenges include both in-app UI/UX and maybe the most important graphical element of the app itself - the app icon. The app icon is the first image a potential user sees in search results or when browsing the app stores, and is the graphic that resides on their device once installed.
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