APP STORE OPTIMIZATION BLOG
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Mobile App Naming Examples
Posted on April 13th, 2016
Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names matter a great deal. There are many factors that impact app store rankings and user installs - from how the app is indexed to which searches Apple and Google deam an app a relevant result, and then conversion of search result views into installs and users. An app's name impacts all of these factors and often serves as the anchor for the rest of an optimized app store listing. Looking at the top apps in the store, not only overall but by category or niche and a few trends for naming appear:
Get to Know Your App Market
Posted on December 1st, 2015
Like many things in mobile and digital marketing, the mobile app market moves fast. While the very top of the app stores are consistently dominated by mobile-first games and apps - and those with large web user bases migrating to mobile - the top 100 overall and top charts in each category are dynamic. Regularly reviewing the mobile app stores - specifically Apple’s App Store and Google Play - can provide insights and ideas for improved user interfaces (UI), user experience (UX), monetization and more. Below is a starting point. You may develop your own process for reviewing the app market as makes sense for your app or portfolio. To help illustrate a topic we’ll take
Mobile Messaging Apps
Posted on April 15th, 2015
Messenger apps are hot. Facebook recently released their messenger app as a stand-alone web app, 6 months after pulling the messenger feature of their Facebook app into a standalone mobile app. Snapchat is charging $100 CPMs. Tencent (QQMobile) is valued at over $200 billion. Get to know the top mobile messaging apps by monthly average users in our latest slide deck.
Android vs iOS Super Bowl Matchup
Posted on January 30th, 2015
The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at
User recommendation is the most powerful sales tool
Posted on August 14th, 2013
It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds.
Why App Store Optimization is key for building an audience
Posted on August 9th, 2013
Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings. Check out our post on VentureBeat here:
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