APP STORE OPTIMIZATION BLOG
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Google Play Store Updates for App Distribution & Monetization
Posted on August 11th, 2020
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.
App Metrics, Errors and ASO
Posted on July 16th, 2020
App Store Connect and the Google Play Developer Console are excellent platforms for measuring analytics, but even they can occasionally have errors where app metrics are misreported. While these errors are not common, they can cause concern for developers looking to measure their App Store Optimization efforts.
Google Play Developer Console Beta Tests Updates
Posted on June 13th, 2020
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
App A/B Testing: Google Play Experiments and ASO
Posted on May 9th, 2020
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.
Google Play App Developers Get Updates and Resources
Posted on April 9th, 2020
Google Play app developers have had concerns and questions regarding how the Play Store will respond to current events, and Google has answered. A new announcement from Google Play provides an update on app review times, user reviews, guidelines and more to help developers prepare their apps for the Play Store.
Google Play Developer Console Notes Extended Review Times
Posted on March 19th, 2020
App developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process can now take a week or longer.
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Google Play Developer Console Error Misattributes Traffic
Posted on September 7th, 2019
The Google Play Developer Console offers a number of tools to help developers manage their apps, including acquisition reports. A recent error in the reports has developers reexamining their traffic, but it serves as a good example of how understanding traffic sources is important for App Store Optimization.
Google Play Updates Console Data
Posted on August 1st, 2019
Google Play has announced new changes to the Developer Console, designed to provide new insights into installs and performance. These changes can be used to gain an in-depth look into your app, which can help you fine tune your App Store Optimization strategy. With that in mind, let’s take a look at the new changes and see how they can help your app, as well as what the data can’t tell you that ASO software can.
Google Play Developer Console Shows New Organic Traffic Info
Posted on September 7th, 2018
A recent update to the Google Play Developer Console is providing interesting new information. Acquisition reports now show new insights on how users discover an app on the Play Store through organic acquisitions.