APP STORE OPTIMIZATION BLOG
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Are Landscape or Portrait Screenshots better for App Store Optimization
Posted on May 2nd, 2025
Wondering if portrait or landscape screenshots convert better? Learn how to choose the right format for higher ASO performance.
Mastering the Google Play Store Algorithm
Posted on April 16th, 2025
Learn how to work with the Google Play Store algorithm using high-level ASO strategies that improve visibility, performance, and long-term app success.
Best Apps of 2021
Posted on December 3rd, 2021
Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
Mobile App Marketing Channels
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
Google Play Ratings Changes
Posted on September 6th, 2021
Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.
Google Play Safety Section
Posted on August 6th, 2021
Google is following suit with a previous Apple update, rolling out data and privacy indicators for users. Learn what to implement and when it needs to be implemented by.
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UTM Links - What are they & How to Track
Posted on February 16th, 2021
Learn how to track all of your web traffic using UTM tracking!
Google Play Apps Removed for Guideline Violations
Posted on October 23rd, 2020
Several Google Play apps have been removed from the Play Store for violating the developer guidelines. How can app developers avoid the same fate?
Google Play App Developer Guidelines: Three Common Rules Violations to Avoid
Posted on October 19th, 2020
Google's App Developer Guidelines set the rules that developers must follow for their apps and store listings. What are the most common rules violations?