APP STORE OPTIMIZATION BLOG
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What To Do If Your In-App Event Gets Rejected
Posted on December 19th, 2025
By evaluating the feedback from a rejected In-App Event, app developers can resubmit and gain approval. If you are looking to refine your IAE, reach out today.

App Store Optimization for Journal Apps
Posted on April 5th, 2024
How can developers of journal apps optimize to stay relevant, differentiate themselves, and compete in the App Store? This App Store Spotlight jumps into some of the strategies employed by the top journal apps. Jump in to learn more.

ASO for Subscription Apps
Posted on January 5th, 2024
Retaining users, increasing engagement, and maximizing monetization are all priorities for subscription app developers. Dive into how you can effectively optimize your subscription app for the iOS App Store and Google Play Store leveraging tools tailored to make the most of your user experience.

App Marketing Using Apple In-App Events
Posted on October 19th, 2022
In-App Events are the perfect way to market an app for discovery, re-engagement and even retention. Here's what you need to know to prep for them with ASO best practices.

iOS 15 In-App Events
Posted on October 25th, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.

App Optimization - Seasonality
Posted on October 22nd, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
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1sland App Store Spotlight
Posted on June 25th, 2021
See if 1sland's ASO strategy can keep it afloat after its "Gaming Events" feature and what can be done to put some wind in its sails.
