APP STORE OPTIMIZATION BLOG
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iOS 13 Adoption at 50%: What this Means for Your ASO Strategy
Posted on October 18th, 2019
Apple recently announced that iOS half of all Apple devices are currently running iOS 13, including a larger percentage of all devices introduced in the last four years. The latest operating system can run on iPhone SE devices and on, as well as the 7th generation iPod touch, although iPhone 5s, 6 and 6 Plus are no longer supported. This means that developers can potentially gain or lose a large portion of their audience based on how well their apps are designed for the latest operating system, and their App Store Optimization is updated accordingly.
Designing Your Creative Sets for Dark Mode
Posted on October 9th, 2019
An app’s creative set will be a potential user’s first impression of your app. A study by neuroscience research company Neurons Inc. found that mobile advertisements trigger reactions in less than half a second. Similarly, developers only have a brief moment to make an impactful first impression on users who discover their app while scrolling through App Store search results. A split second can make all the difference in converting users, particularly in search, where 70% of installs come from.
Swipe Keyboards and iOS 13: How Apps Can Stay Competitive
Posted on October 3rd, 2019
Often times, new operating systems introduce built-in functions that threaten to make third party apps redundant. For instance, Apple’s own features have been in competition with screen time and parental control apps. Now, swipe keyboard apps may have a similar concern, as iOS 13 has added its own swipe to type functionality. Fortunately, such apps can utilize App Store Optimization to remain competitive as an alternative to Apple’s built-in functionality.
Apple Adds Subscription Billing Grace Period
Posted on September 21st, 2019
App subscriptions can be a great source of income for the developers, especially when the subscriptions automatically renew. However, there are instances where a user cannot pay on the exact date of renewal, whether it’s due to credit card issues or a temporary lack of funds. While this previously would have resulted in a sudden cancelation, Apple is adding a “grace period” for subscribers, which can help subscription apps keep their retention and engagement high.
iOS 13 Launches: What App Developers Should Know
Posted on September 20th, 2019
After months of buildup, beta tests and preparation, Apple has launched iOS 13. The latest version of its operating system brings new features and functionality to the iPhone, which developers should take into consideration for their apps and App Store Optimization.
Apple Announces App Store Guideline Updates in Advance of iOS 13
Posted on September 13th, 2019
Apple has announced several changes to the App Store Guidelines in advance of the upcoming iOS 13 rollout. While developers will be able to submit their iOS 13 and watchOS 6 apps to the App Store, they’ll want to keep these guidelines in mind for their apps to be approved.
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iOS App Privacy and VoIP Data Collection
Posted on August 9th, 2019
Apple is making a change to its operating system with the release of iOS 13, designed to improve user security. This change will impact several apps, particularly those with VoIP capabilities. Apps with those capabilities should prepare to update accordingly. Failure to do so can result in getting removed from the App Store, which can have long-lasting impacts on its App Store Optimization. At the same time, apps that do update can use this opportunity to stay ahead of the competition as competing apps are impacted by the change.
iOS 13 Removes Mobile App Download Limits
Posted on July 23rd, 2019
Apple has changed its restrictions on downloads over cellular data for the upcoming iOS 13. While it previously increased the limit from 150 MB to 200 MB, Apple has now lifted the restriction altogether. With this change, users will be able to download apps from the App Store regardless of size, even when they’re not connected to a WiFi network.
iOS 13 Beta Introduces Subscription Cancelation Prompts
Posted on June 20th, 2019
Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.
iOS 13’s Small Updates That Can Impact ASO
Posted on June 14th, 2019
When iOS 13 was announced at WWDC 2019, Apple unveiled several enhancements and features that would be appearing in the next new operating system. However, as the company reveals more information, we’re beginning to learn about other enhancements and changes that apps can utilize for their App Store Optimization strategies.
WWDC 2019: Announcements and App News
Posted on June 4th, 2019
Apple’s WWDC conference has begun, kicking off with a keynote that covered major upcoming news and announcements. As anticipated, the company has revealed new iOS and macOS versions, as well as news that’s vital for app developers.