APP STORE OPTIMIZATION BLOG
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App Keyword Analysis: What You Need to Know for ASO
Posted on May 21st, 2020
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App Store Ranking and ASO
Posted on January 17th, 2020
App Store rankings are key to success on the App Store and Play Store. An app’s ranking determines how easy it is for users to find it in the stores. Since 70% of app discoverability happens in searches, the higher your app ranks for search terms, the better your chances of it being downloaded are. In order to succeed, app developers must understand how the stores determine rankings, as well as how App Store Optimization can help.
How to Optimize App Store Keywords
Posted on August 3rd, 2019
When you’re choosing your keywords for your app, you want to make sure you’re getting the ones that will help your visibility and downloads. You want users to find your app in searches, which will require targeting keywords that are in-demand and related to your app, then working to increase your rankings for them. As keyword optimization is a central part of App Store Optimization, we’ll review how to optimize your App Store keywords.
App Store Keyword Search Volume: What You Need to Know
Posted on July 11th, 2019
Choosing the right keywords can make a big difference in your app’s success. They’ll help determine what users will see your app and how many searches it will appear in, so choosing what keywords you’ll want is a major part of App Store Optimization. The App Store keyword search volume is one of the most important things to consider when choosing your keywords, so here are some things you’ll want to know when deciding.
App Store Keyword Ranking: Why it Matters and How You Can Improve Yours
Posted on June 29th, 2019
For an app to thrive on the App Store, it needs visibility in searches. The days where an app’s category ranking determines its success are long gone – today, keyword rankings are what matter the most, as the majority of app discovery takes place in search. As a major factor of App Store Optimization is improving your keyword rankings, one should understand how they work on the App Store and why they’re important.
App Store Keyword Rules to Remember
Posted on June 27th, 2019
When optimizing your app for the App Store, it’s important to choose your keywords wisely. Your keywords will determine what searches your app can show up in, and searches make up 70% of app discoverability, so the importance of keywords for App Store Optimization cannot be overstated. With that in mind, here are some App Store keyword rules and best practices you’ll want to know when optimizing your app.
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Understanding Total Keyword Rankings
Posted on February 8th, 2019
Keywords are essential for getting noticed in the App Store and Google Play Store – not just the keywords with the highest search volumes or a few you’ve picked out, but all of them. In order to reach users, you need to show up in searches. If you want to improve your visibility in search, you need to understand the total scope of your app’s visibility. Understanding the keywords you rank for is one of the cornerstones of App Store Optimization, so let’s take a look at why it’s important.
Google Gets Tough on Fake ‘Top Charts’ Apps
Posted on November 3rd, 2016
Google announced this week that they would be cracking down on apps that try to fake their way into the Play Store’s top charts. Through the use of a new detection and filtering method, Google will remove apps that utilize fake or incentivized user ratings and installs to get a boost, and will even remove apps outright from the Play Store. This isn’t anything new for Google – the company made a similar pledge to remove fraudulent top apps a little over a year ago – but what has changed is the method of detection. Google has introduced a method of detection which will supposedly “detect and filter” apps that utilize suspect methods of ascent. Apps that are found to be utilizing these means will be removed from the top charts in an effort to “make Google Play the best platform for enjoying and discovering the most innovative and trustworthy apps”. The big news for many developers is that Google will actually remove apps from the store for violating this principle. Google warned in a blog post that “developers who continue to exhibit such behaviors could have their apps taken down from Google Play”. It’s not as wide-spanning a threat as Apple’s recent title limit change, but the removal of a popular app (even one that only became popular through suspect means) could still shake up the Google Play store. Google promises than in most cases, no action will be required on the case of the developer. They also ask that should developers request marketing assistance from an outside source, they make sure the means of the marketing are legitimate. A strong Google Play campaign doesn’t necessarily need to utilize fraudulent reviews or downloads to boost onto the charts. The strongest method of discoverability is and has always been search; most app downloads come from searches, not from the top downloads charts. Similarly, the primary determinants of your app’s keyword rankings are its title, short description and long description. A solid marketing agency will take these elements into account instead of suggesting burst campaigns or fraudulent downloads.
Mobile App Naming Examples
Posted on April 13th, 2016
Shakespeare once inquired: “What's in a name? A rose by any other name would smell as sweet”. When it comes to mobile apps, however, names matter a great deal. There are many factors that impact app store rankings and user installs - from how the app is indexed to which searches Apple and Google deam an app a relevant result, and then conversion of search result views into installs and users. An app's name impacts all of these factors and often serves as the anchor for the rest of an optimized app store listing. Looking at the top apps in the store, not only overall but by category or niche and a few trends for naming appear:
What Marketing Services Should You Expect From an App Agency?
Posted on April 9th, 2016
With so many
Choosing App Store Keywords
Posted on February 16th, 2016
Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.
4 Steps for Better App Store Rankings
Posted on February 12th, 2016
A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles targeting keywords. There is so much content being pushed on blogs and social media properties that to be discovered, read, shared, used - the content needs to be the best post for a given topic. For example, Gummicube saw that most app store optimization guides were either lacking, incomplete or inconsistent with what we were seeing in the app stores with our clients. We thought we could build the best ASO guide and did. This ASO Guide serves as a primary piece of “cornerstone content” for Gummicube and helps both introduce and educate clients and prospects. (For those wondering, this approach is called the SkyScraper technique among other names.) What does this have to do with apps? Well - the same is true in the app stores. There are millions of apps available for download, how does your app find its way to the top of an app store category or relevant search results (without buying installs)?