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App Store Guidelines on Game Streaming Apps Lead to Lawsuit
Posted on October 10th, 2020
Apple’s App Store Guidelines have drawn ire over their rules for cloud gaming apps, resulting in a new lawsuit. This new lawsuit accuses the company of monopolizing the mobile game market by keeping competitors off iOS devices, thus enabling the company to charge higher prices for reduced options. What are the details behind these guidelines, who is filing the lawsuit and can it impact the mobile app market?
App Store Tax Leads to Lawsuits
Posted on August 15th, 2020
Every time a user makes an in-app purchase or buys an app from the App Store or Play Store, Apple or Google takes a portion of the revenue. This App Store Tax has caused complaints for some developers, but with Apple and Google in the middle of antitrust hearings, tensions are continuing to grow.
Apple App Store Guidelines Will Not Allow Cloud Gaming Apps
Posted on August 8th, 2020
Apple has a strict set of App Store Guidelines that developers must follow in order to avoid being removed. Recently, it was announced that the guidelines will prevent developers from selling cloud gaming apps on the App Store. This could have an impact on app marketing, development and App Store Optimization.
Mobile Games Make Apple a Top Gaming Company: Why ASO Matters
Posted on June 21st, 2019
When people think of gaming companies, the first names that come to mind are brands like Nintendo or Sony. However, Apple now ranks among them as the fourth largest gaming company in the world. The reason for this is due to the number and quality of games on its App Store, which means that App Store Optimization can play a large role towards success in the gaming industry.
Mobile Gaming Trends at GDC 2019
Posted on March 26th, 2019
With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization to capitalize on them.
Mobile Games Prepare for Console Cross-Play: How ASO Will Help
Posted on March 22nd, 2019
Epic Games has announced the Epic Online Services, designed to bridge the gap between console, PC and mobile gaming. What this means is that mobile games will not only face more competition from console and PC games, but games going from console to cross-platform mobile will need to understand App Store Optimization in order to compete.
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Fate/Grand Order App Store Spotlight
Posted on September 11th, 2018
Fate/Grand Order is a mobile game based off the popular franchise by TYPE-MOON. It’s a financial success, earning billions in worldwide revenue, but is its achievement based off of the brand alone, or does it have an App Store Optimization strategy that helps increase its downloads and conversions? For this week’s App Store Spotlight, we’ll take a look at Fate/Grand Order and see if its ASO is grand as well.
Genre Showcase: Casual Games
Posted on March 6th, 2018
Casual games are a nostalgic American pastime that only continues to grow each year – especially in the mobile space. What began as quarter-eating arcade cabinets has grown into a massive industry, and casual games can now be found on phones around the world. PAC-MAN was considered to be the first ever casual game when it was released in arcades across the nation in the 1980’s. Since then, casual gamers have enjoyed classics like Tetris, Solitaire and Snake and have grown to love newer titles such as Candy Crush Saga, Farmville and more.