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Pre-Order Apps and ASO
Posted on February 6th, 2020
Pre-order apps help create early buzz for an app or mobile game and build downloads for its launch. When preparing an app for pre-order, developers should be sure to consider App Store Optimization best practices and use the pre-launch period as time to fully optimize their app for when it goes live.
Pre-Order Apps: What’s the Benefit for Developers?
Posted on August 1st, 2018
Apple and Google want to get apps onto user’s devices faster. They allow developers to get their apps onto devices faster by releasing Pre-Order Apps (iOS) and letting users pre-register on Google Play. Pre-ordering apps seems beneficial to users, as it delivers what they want earlier. But how can it benefit developers? Are there any positives during the pre-launch phase? What does pre-ordering mean for their ASO strategy? Let’s go over why allowing apps to be pre-ordered/pre-registered would be beneficial to developers.
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