APP STORE OPTIMIZATION BLOG
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App Store Error Prevents Apps from Launching
Posted on May 23rd, 2020
The Apple App Store is not impervious to errors. A newly discovered bug in iOS 13.5 is preventing users from accessing certain apps. Developers should be aware and keep an eye on their apps, as the bug could have a negative impact on their App Store Optimization.
App Store Reviews: Why Replying Matters
Posted on December 7th, 2019
Reaching and converting users is an important aspect of App Store Optimization, but retaining them is just as important. When users leave app store reviews, properly responding can make the difference between retaining users (as well as potentially converting new ones) and losing them. Developers should understand the best practices for responding to app store reviews and how it can make a difference.
How App Ratings Impact Downloads
Posted on August 24th, 2019
After all the time and energy developers spend on creating their apps, a positive rating and review can be a welcome sight. They can signal to the developer that their hard work has paid off, and they’ve created something users are liking. Ratings are for more than just a developer, though – they also signal to both users and the stores if an app is worth their attention. As such, app ratings can impact downloads and App Store Optimization in several ways.
Fake App Reviews Cause App Store Concerns
Posted on July 12th, 2019
Reviews are valuable to an app for many reasons. They can signal to other users if an app is well-liked, provide developers with feedback on issues or ways they can improve, and are helpful for App Store Optimization. It’s no wonder that developers would want their apps to receive positive reviews, but it’s important to gain the reviews properly. New reports of fake reviews have surfaced, so developers need to understand why they should avoid underhanded methods of inflating their rankings and how to naturally improve their reputation.
How to Manage/Improve App Reviews & Ratings
Posted on October 6th, 2018
Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing out on expanding their audience. 80% of consumers don’t trust star ratings below 4-stars. With that, App developers need to manage their reviews and ratings as a part of their ASO strategy.
How to Gain Users’ Trust Back with Reputation Management
Posted on June 20th, 2018
If you look across a crowd, you’re sure to see nearly every single person in possession of a mobile device. The number of phones, tablets and other smart devices is gradually increasing due to the simple fact that technology is constantly evolving. As the landscape changes and grows, it will, in turn, lead to new advances that can benefit users, but can also come with the unfortunate downside of possible data and privacy scares. As of 2017, there are roughly 4.77 billion mobile device users, with nearly 50% of the global population having access to the internet. With this number continually growing, it’s not uncommon that some may be worried about their privacy, especially when using various apps. Users’ fears have come to fruition as leaders in tech have gone on the record to apologize for data-mining and privacy breaches. These app developers, CEOs and companies need to rectify these mistakes and earn users’ trust back before they lose it for good.
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The Power of Users: Can User Feedback Force Developers to Make Changes?
Posted on April 6th, 2018
Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if there’s an update or new product that isn’t well-received? If the users are unhappy and the developers stand their ground, can a company, product or app still find success? Let’s look at the power users have on apps, developers and companies and whether they were able to force change.