APP STORE OPTIMIZATION BLOG
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Siri’s Google Gemini Integration: A New Era for Apple AI
Posted on January 30th, 2026
Apple’s upcoming Siri update, powered by Google’s Gemini AI model, represents a meaningful inflection point for the App Store ecosystem and ASO strategies.
WWDC24 - Apple Event Recap
Posted on June 14th, 2024
Learn what went down at this years WWDC and how Apple looks to incorporate its own AI into devices soon. Big changes are on the horizon.
iOS 17 - Understanding the New Updates
Posted on November 17th, 2023
Every iteration of the latest Apple device operating systems brings advancements and features that further enhance the user experience. What does the launch of iOS 17 mean for app discoverability? Find out in our latest ASO Weekly.
Siri Shortcuts: How Apps Are Using It Already
Posted on September 21st, 2018
iOS 12 has just launched, and already we’re seeing apps begin to take advantage of the new features it has to offer. Among the most popular of the upgrades is Siri Shortcuts, which enables users to create custom commands for Siri to launch multiple apps and perform functions on them with a single request. Several developers are already boasting apps compatible with Siri Shortcuts, but they need proper App Store Optimization to truly make the most of the update.
Apple Launches SiriKit: How Will Your App be Affected?
Posted on June 16th, 2018
Among the announcements from Apple at WWDC 2018 was that Siri, its virtual assistant, would be receiving an upgrade to allow greater interactivity with apps. With SiriKit, iOS and watchOS apps can work with Siri, providing developers new possibilities to increase user retention, discovery and usage.
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