APP STORE OPTIMIZATION BLOG
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Apple Introduces App Subscription Offer Codes
Posted on September 10th, 2020
When an app subscription runs out, users have a decision to make: are they getting their money’s worth enough to resubscribe? Apple has added subscription management tools in the past, such as app subscription billing grace periods, subscription free trials and subscription discounts. Now it’s expanding on the offerings with new subscription Offer Codes on iOS 14, which can be distributed online and offline to attract and maintain users.
Google Play Makes Subscription Management Mandatory
Posted on July 9th, 2020
Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory.
Google Play Introduces Premium Subscription Service
Posted on August 2nd, 2019
Google Play is preparing to launch a new subscription service, which will provide users with access to premium Android apps and all in-app purchases for a monthly fee. While the Play Pass service is still underway, it may create future opportunities for app developers to reach new audiences when supported with App Store Optimization.
iOS 13 Beta Introduces Subscription Cancelation Prompts
Posted on June 20th, 2019
Apple maintains an important balance with subscription apps. It wants to incentivize users to subscribe with new discounts and bundles while preventing apps from using predatory tactics to make users buy expensive subscriptions. With the latest addition to the iOS 13 beta, it’s working on helping users avoid accidentally staying subscribed to deleted apps. This will be an important shift for apps with subscription services and may impact their App Store Optimization.
Apple on Subscription Apps
Posted on October 26th, 2018
Subscriptions are a key source of income for many apps, as well as for Apple. Customers have spent over $10.6 billion in subscriptions over the course of 2017, and developers want a piece of that profit. As such, Apple has been encouraging the growth of subscription apps. In addition to encouraging developers to add subscription prices, the company is expanding its app bundle offerings to include apps that offer subscriptions. Simultaneously, there is a rising problem of developers using misleading offers of their subscription services to fleece users, and Apple must crack down on that as well.
App Subscriptions as a Mobile Monetization Model
Posted on January 13th, 2016
With both Apple and Google taking a full 30% cut of any in-app purchases, subscription-based services have been slow to adopt or lead with a mobile app offering. Through 2014, the top grossing apps were overwhelmingly freemium apps - many of them games. Apple and Google are still taking their 30% cut, but as of this writing 5 of the top 15 grossing apps on the Apple App Store are apps that monetize primarily or only through subscriptions.
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