Unlock App Rewards with Google Play Points
August 29th, 2025
Google Play's latest Points update highlights evolving user engagement. Learn how app developers can use to stay visible in a shifting marketplace.
APP STORE OPTIMIZATION BLOG
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2025 SCAM Alert: WhatsApp and Other Messaging Service Scammers Impersonating Gummicube®
Posted on August 18th, 2025
Have you received a WhatsApp message, LinkedIn message, or a message from another messaging app offering a remote work opportunity by an individual claiming to be affiliated with Gummicube?
What Are Google Custom Store Listings?
Posted on May 23rd, 2024
Keyword targeting has arrived to Google's Custom Store Listings, opening up opportunities for more granular audience targeting and even more personalized experiences. Learn how you can use them to your advantage!
Apple Fitness+ Expands, Play Integrity API, Play Store Changelog Update - ASO Weekly
Posted on January 9th, 2023
From Apple’s Fitness+ update, Google providing insight into real users versus bots, and Play Store Changelogs potentially being phased out, this ASO Weekly analyzes the different developments you should be aware of as 2023 kicks off.
ASO Weekly - GDC '22 & The Mobile Game Industry
Posted on March 18th, 2022
On March 21st, thousands of game developers and companies will come together for the opening day of The 36th annual Game Developer Conference (GDC).
App Store Spotlight - Sheep Simulator AR
Posted on March 8th, 2022
Play all day, _Sheep_ all night. If you ever played a game and secretly thought that if it just had _more sheep and augmented reality (AR)_, it would be perfect? Sheep Simulator AR by Superfine Games Inc. is the app for sheep-enthusiasts and AR-lovers alike. Sheep Simulator AR is just one of the many apps on the App Store with Augmented Reality functionality. Even if you may be _so-so_ on sheep, the AR gaming experience is novel and exciting for users who want to take their mobile gaming experience to the next dimension (quite literally).
ASO Weekly - App Store News
Posted on March 4th, 2022
On Tuesday, Apple CEO Tim Cook announced in an open letter to the company and stakeholders his plans to seize Apple sales in Russia – citing the events taking place in Ukraine to be “deeply concerning”.
App Store Spotlight - Lily's Garden
Posted on March 1st, 2022
Do you have a green thumb? Neither do we. Luckily for us, Lily’s Garden brings the magic of flowers, gardening, and relaxing decoration right to our fingertips without all of the hard work. But is there more to gardening than meets the eye? Meet the puzzle mobile game app featured in today’s App Store Spotlight, Lily’s Garden from Tactile Games ApS.
ASO Weekly News - Crypto Wins Super Bowl LVI
Posted on February 18th, 2022
It is estimated that nearly 112 million people watched the 2022 Super Bowl this year – viewership grew nearly 14% compared to 2021. To capitalize on one of the most highly watched television events all year, companies spend an exorbitant amount of money and resources to capture an audience's attention. This year, crypto apps made their debut appearance with maybe, too much popularity to handle.
App Store Spotlight - I Am Bread
Posted on February 8th, 2022
Adventure mobile games are a great way to spend your free time. Whether you’re looking to clash some villages, slice some fruit, or catapult birds into the sky, there’s probably a mobile game out there that’s perfect for you to spend those relaxing and leisurely minutes. But if you’re looking for something new and different, you might find that the selection of games is just a bit too ordinary.
Netflix Games: App Store Spotlight
Posted on December 17th, 2021
Now that Apple’s algorithm has had over a month to index Netflix's mobile games, let's take a look at how they have performed on the iOS App Store.
App Store Metrics Not Reporting iOS 14 Data
Posted on September 24th, 2020
Update: This issue has been addressed as of 9/25/2020. App Store Connect now includes iOS 14 filter and launch date.
Android 11 Restricts Camera App Access: What This Means for App Developers
Posted on August 22nd, 2020
Android 11’s release is approaching, so app developers are preparing to update their apps for the latest OS. Camera app developers are encountering a new difficulty, as Android 11 is adding new restrictions to what they can access. How will this impact their apps and App Store Optimization?
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