APP STORE OPTIMIZATION BLOG
Gummicube Blog
Want more ASO Tips?
How Attribution Helps Your Mobile App
Posted on November 17th, 2018
Where do your app’s downloads come from? While it is known that the vast majority of downloads come from searches, that can be broken down into even more specifics and categories. Are you showing up in searches? What about the charts and featured placement? Attribution is essential to forming an App Store Optimization strategy, as it helps inform and shape your ASO decisions.
What to Track in Google Mobile App Analytics
Posted on March 17th, 2016
The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:
4 Awesome Free Mobile Analytics Services
Posted on March 12th, 2016
One way developers can stay ahead of the competition in today's highly competitive business environment is by incorporating data-driven solutions into their mobile apps. Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.
A Comprehensive Overview Of ITunes App Analytics
Posted on March 11th, 2016
While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are.
Google Mobile Analytics
Posted on February 18th, 2016
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Parse Migration and Alternatives
Posted on February 3rd, 2016
In a surprise to much of the community, Parse is folding up shop and will now be available only as an open-source Node.js project. A quick bit of history - Parse is a BaaS or Backend as a Service, making it easy for developers to build a database of assets for mobile apps, as well as add services like authentication and push to their mobile apps. Facebook acquired Parse in April of 2013,
Complete ASO Solution
Gummicube addresses every aspect of ASO from technology to execution and measurement
GET STARTED
Mobile App Retention Metrics
Posted on December 29th, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
Apple Analytics - New Features Review
Posted on June 24th, 2015
At WWDC 2014, Apple announced Apple Analytics was coming. Mobile app publishers and marketers anxiously awaited
Apple Analytics Deeper Dive
Posted on May 14th, 2015
After a week of playing around with the data presented in Apple's new Analytics module - thought it was time to take a deeper dive and share some screenshots. When you login to Apple App Analytics, you are presented with all of your apps, and their
Apple Analytics Have Arrived
Posted on May 6th, 2015
Last week Apple started sending invites to beta test their Apple Analytics module they had announced all the way back at their worldwide developers conference in summer, 2014.