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Angry Birds AR App Store Video Spotlight
Posted on March 24th, 2020
The App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. For today’s App Store Spotlight, we look at Angry Birds AR: Isle of Pigs, an augmented reality version of the popular mobile game. How does Angry Birds AR use its App Store Videos to market the app?
Google Play Videos Gain Auto-Play in Search
Posted on January 30th, 2020
The Google Play Store has begun rolling out an update to how videos are shown in search results. Google Play Videos now automatically play in search results for certain brands, so app developers should consider how their videos are displayed and perform.
Call of Duty Mobile App Store Video Spotlight
Posted on January 24th, 2020
An App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, uses an App Store Video designed to hype users and boost conversions. For today’s App Store Spotlight, we look at its App Store Video.
Starbeard App Store Video Spotlight
Posted on January 18th, 2020
An App Store Video, whether it’s an App Preview Video on the Apple App Store or a Promo Video on Google Play, can be a powerful tool for user conversion. A good video can increase conversions by up to 25%, although a poorly-made one can have an equally detrimental effect. For apps available on both the App Store and Google Play Store, it may be necessary to create more than one video. For an example of this, we look at the mobile game Starbeard and its App Store Videos.
Screenshot App Marketing Tool Roundup
Posted on January 7th, 2016
With so much effort invested in increasing the visibility of an app in app store search, attention to converting app store views to installs and users can take a back seat. Just a reminder - this is how search results look when searching Apple’s App Store: Notice the 1st two screenshots make up the majority of the app listing in search results? Screenshots have a huge impact on
Apple ASO in 9 Steps
Posted on March 20th, 2015
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App Preview Videos: Tips for iOS App Previews
Posted on January 10th, 2015
You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.