APP STORE OPTIMIZATION BLOG
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App Store Optimization for First-Time Founders
Posted on February 22nd, 2020
App Store Optimization (ASO) is a term that gets brought up frequently when discussing mobile app marketing, and for good reason. ASO can help a developer reach a wider audience and improve installs, but first-time app developers and founders may not be sure where to start. If you’re a first-time founder looking to understand App Store Optimization, here is what you need to know for getting started with ASO, metrics you need to understand and what to expect when you optimize.
ASO: Different Than App Store SEO
Posted on January 25th, 2020
App Store Optimization is not just App Store SEO. Whereas SEO focuses on web search engines, ASO is designed specifically for mobile App Stores. Failing to understand this distinction can lead developers to utilize inaccurate data, design App Store pages poorly or miss potential mobile marketing opportunities.
What is ASO? Get Started Optimizing Your App
Posted on December 4th, 2019
New app developers may feel overwhelmed trying to get their apps discovered on the stores. They may have heard that App Store Optimization (ASO) is important to succeed, but might not know what ASO is or how to get started. As such, we’re here to answer the first question every developer looking into App Store Optimization needs to ask: what is ASO?
January 2017 Search Ads - What Will be Popular?
Posted on January 11th, 2017
Search Ads may seem straightforward at first blush – Just target a highly searched term, bid higher than the competitors and watch your app take off. In reality, placing a successful Search Ad is more complex. In order to have the best possible Search Ad, you must meld your advertising strategy with your ASO strategy. You should also take into consideration how your iOS screenshots, title and icon will display in your Search Ad. Even with an optimized listing, your Search Ad means nothing if it doesn’t place your app in front of numerous new users. For this reason, your Search Ad strategy must constantly evolve, just as your keyword and creative strategies likely have in the past. Make an active attempt to stay on top of all relevant, popular search terms that you can, and jettison old ads that are no longer converting for your app. Below, we will take a look at several trends that will impact popular Search Ads over the first month of 2017.
ASO Trends for Fall 2016
Posted on August 17th, 2016
Another season, another batch of brand-new App Store trends. This Fall you’ll find everything from presidents to Pikachu ruling the mobile roost. Look for these topics to dominate the mobile conversation in Fall 2016.
App Deep Linking Tools You Should Know
Posted on December 30th, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the relevant location once the app is installed.
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What Google's Recent Announcements Mean for Your Apps
Posted on April 23rd, 2015
On February 26th Google announced they would be updating their algorithm for mobile search to penalize websites that were not mobile-friendly. Since
Do you know these 3 ASO Strategies? - Slides
Posted on March 30th, 2015
Do you know these 3 ASO Strategies? The best app marketing strategies start with a great app store optimization plan. Let's make sure we are maximizing the app listing spaces in Apple's App Store and Google Play with these 3 tips for Mobile App ASO.
Google Trends vs Apple App Store Trending
Posted on March 17th, 2015
Since the release of iOS8, Apple has displayed Trending Searches in their app store. We have been tracking Apple App Store and Google Play data since 2011, and have seen just how different web search is from app store search. We thought it would be interesting to take a look at how what Google reports as trending search data via web search in “Google Trends” differed from Apple’s App Store “Trending Searches” data. Going into this data collection and comparison project, I was predicting a few things:
How Many App Store Keyword Phrases can a Mobile App Rank for?
Posted on February 19th, 2015
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden.
Why Web Search Data doesn't work for App Store SEO
Posted on February 4th, 2015
If I told you there was a user acquisition channel that:
Gummicube, Patient Army, Piggyback Media selected as Fund-able 50 @ Private Pitch & Demo Meeting Q1 2014
Posted on February 28th, 2014
Gummicube Inc, Patient Army Inc and Piggyback Media were selected as Fund-able-50 at the Private Pitch Demo event