APP STORE OPTIMIZATION BLOG
Gummicube Blog
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App Store Optimization Takeaways from iOS 26
Posted on June 27th, 2025
iOS 26 introduces updates that may impact how your app is found and used. Now is the time to revisit your ASO strategy and prepare for what's next.
How To Promote A Gaming App?
Posted on May 8th, 2025
Maximize gaming app success with expert ASO strategies: optimized keywords, compelling creatives, seasonal updates, and data-driven growth.
Are Landscape or Portrait Screenshots better for App Store Optimization
Posted on May 2nd, 2025
Wondering if portrait or landscape screenshots convert better? Learn how to choose the right format for higher ASO performance.
Mastering the Google Play Store Algorithm
Posted on April 16th, 2025
Learn how to work with the Google Play Store algorithm using high-level ASO strategies that improve visibility, performance, and long-term app success.
Spotlight on Windy.com: Weather & Radar – ASO Opportunities
Posted on February 28th, 2025
Is Windy.com’s ASO strategy optimized for conversions? We explore its title, subtitle, and creative assets to identify areas for improvement and growth.
Mobile App Retention & Engagement
Posted on February 5th, 2024
In this ASO Academy, we wanted to set the record straight on how ASO relates to and supports user retention and engagement.
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Invitation Maker by Hobnob - App Store Spotlight
Posted on December 27th, 2022
Last-minute invites are among the top things on a party organizer's mind this time of year. Giving them a convenient tool to coordinate their festive celebration is something Invitation Maker's developers prioritize. However, is their app listing optimized to reach enough party planners in time for New Year's?
Airbnb App Store Spotlight
Posted on November 7th, 2022
Airbnb is no stranger to the hospitality industry – often cited as a first mover in the anti-hotel hotel space. How can it improve its ASO?
Mobile App Growth Insights - ASO News
Posted on October 26th, 2022
Welcome to Gummicube’s ASO Top Trends Vol 3 – a quick, one-stop-shop for the latest developments in ASO.
Survivor!.io App Store Spotlight
Posted on October 24th, 2022
Zombies, a city in peril - do you have what it takes to save the world from the apocalypse? Check out this week's Spotlight to see if these developers can stand the test of ASO!
ASO Weekly - Gummicube at App Growth Summit 2022
Posted on October 21st, 2022
App Growth Summit (AGS) in San Francisco is a once-a-year event where some of the biggest names in the app marketing and mobile marketing industry come together to share industry insights.
Chess.com App Store Spotlight
Posted on October 17th, 2022
What is Chess.com? It's more than a website, now you can play this classic favorite right from your phone. How can it improve its ASO strategy?