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The 2024 Apple Event - What’s New and What’s Happening
Posted on September 13th, 2024
Learn about the latest announcements from the Apple Event and how it can impact App Store Optimization.

Google's The Play Report - A New Way to Feature Apps?
Posted on September 11th, 2023
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?

App Store Privacy Update & New Google Play Format
Posted on July 31st, 2023
Is your app up to date with Apple and Google's latest announcements? This ASO Weekly covers Apple's newest privacy requirements and Google's recent changes to the Play Store affecting larger screens.

Threads - How Strong Branding Helps ASO
Posted on July 10th, 2023
Over 100 million users in 5 days. What Meta's latest venture achieved is nothing short of extraordinary. In this ASO Weekly, we'll dive into how strong branding can help a company's ASO by going over Threads' App Store listing and how it effectively ties its new service to Meta's other established products.

Uber, CarPlay, and App Store Optimization
Posted on February 10th, 2023
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.
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