APP STORE OPTIMIZATION BLOG
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App Promotion Tips & Trends
Posted on May 31st, 2024
Are you up to date with the latest app marketing trends? Don't get left behind with essential ASO strategies to elevate your app promotion
Mobile Deep Linking
Posted on December 8th, 2023
Deep linking provides a powerful way to create and interconnected experience for your app across several different channels. Learn the ins and outs of deep linking and how it can benefit your ASO.
8 ASO Tools to Help You Promote Your App
Posted on January 21st, 2016
Acquiring users for your mobile app organically starts with being ranked in the app stores for relevant search terms. Rankings are established by the app store listing, as well as by several app performance metrics. For example, an app listing that is optimized for travel deals might have great search term coverage, but the icon and screenshots are bad or confusing leading to low conversions.
App Deep Linking Tools You Should Know
Posted on December 30th, 2015
With the release and adoption of the latest versions of the two biggest mobile operating systems - iOS 9 and Android 6.0 Marshmallow - deep linking has moved mainstream. Both iOS 9 and Android 6.0 include a private app index that can access specific in-app content and recall user-generated in-app content and actions. Spotlight search on Apple and Google Now on Android also now index in-app content in search results, funneling users directly to the relevant location once the app is installed.
Deep Linking and iOS 9 - How Deep Linking Affects Discoverability
Posted on December 17th, 2015
Apple’s latest mobile operating system, iOS 9 introduces exciting new features not only for iPhone and iPad users, but for developers and marketers as well.
Mobile App Discovery Challenges
Posted on July 3rd, 2015
Apple recently announced there are 1.5 million apps in their app store, Google Play has 1.4 million. Mobile app discovery continues to be a hot topic among mobile app marketers and publishers. From the broad perspective of all search, discovery and marketing , to specific discovery challenges in the app stores - standing out in the app store is becoming more challenging. Recent changes to Apple's App Store make it even harder for apps to gain an initial traction previously found with a listing on the "new to the app store" section.
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Facebook Enables Deep Linking for new App Installs
Posted on May 20th, 2015
Learn more about Facebook's new deep-linking, and app-to-app linkage.