APP STORE OPTIMIZATION BLOG
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Location-Specific and Personalization Updates Coming to Google Play Store
Posted on August 2nd, 2024
Google Play will be updating and improving users’ browsing experiences in the Google Play Store, as of recent reports at the end of July.
Google's The Play Report - A New Way to Feature Apps?
Posted on September 11th, 2023
Google was spotted testing a new video series dubbed The Play Report. Looking to showcase apps through a vertical-form app-review style format, creators and Google employees alike will cover recommended apps and provide their thoughts. What does this mean for your featuring possibilities?
App Store News: The Right Stuff Dating App, Google and Apple Text Wars, Russia Presses Google
Posted on August 12th, 2022
Welcome to this week’s ASO Weekly – Gummicube’s recurring segment where we discuss some of the biggest events in the mobile app industry, app store developments, and how they may affect your App Store Optimization (ASO) strategy.
App Store Spotlight - BeReal Social Media App
Posted on August 8th, 2022
Meet the anti-social media social media app, BeReal. What's this app doing right and how could it improve its performance in the App Store?
ASO Weekly: iOS 16 Beta, PlusCupid App & Third Party App Stores
Posted on June 24th, 2022
Will there be new app stores in the future? How did a dating app skyrocket the charts in 3 months? What does iOS16 have in store for the public? Find out in this week's news.
App Store Spotlight: The Office - Somehow We Manage
Posted on June 20th, 2022
America’s favorite office sitcom comes to life on our mobile screens with The Office: Somehow We Manage mobile game. Learn how the developers of this game can improve their App Store Optimization strategy in this week's App Store Spotlight!
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ASO Weekly: App Store News
Posted on May 27th, 2022
Apple shows the promising future of small business growth. Russia hits back at Big Tech. Google comes out with a new Play Store website design.
Google Play Ratings Changes
Posted on September 6th, 2021
Google has announced several changes coming out in November 2021 that will impact its Star Rating system. Learn what they are and how they will impact your app.
Google Play Safety Section
Posted on August 6th, 2021
Google is following suit with a previous Apple update, rolling out data and privacy indicators for users. Learn what to implement and when it needs to be implemented by.
UTM Links - What are they & How to Track
Posted on February 16th, 2021
Learn how to track all of your web traffic using UTM tracking!
Sanvello App Store Spotlight
Posted on February 8th, 2021
How does Sanvello look to convert users with its Google Play creative set? We take a look in today's App Store Spotlight.
Google Play Conversion Benchmarks: Pitfalls to Avoid
Posted on January 12th, 2021
Learn about Google Play Developer Console's Conversion Benchmarks, how to best utilize them and pitfalls to avoid.