APP STORE OPTIMIZATION BLOG
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Google Play Screenshots and Video Best Practices: What does Google Recommended?
Posted on September 26th, 2020
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.
Google Play Store Updates for App Distribution & Monetization
Posted on August 11th, 2020
The Google Play Store has recently undergone new updates designed to help developers reach users and monetize their apps. These changes can help improve user engagement, app distribution and managing subscriptions. Developers with apps available on Google Play should be aware of what this means and how it can help their App Store Optimization.
Google Play Pass Expands to More Countries
Posted on July 18th, 2020
Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.
Google Play Makes Subscription Management Mandatory
Posted on July 9th, 2020
Following a recent announcement on the Google Play Developer Console, Google Play apps that offer subscription or account services will need to make certain services mandatory.
Android 11 Adds New Security for Mobile Apps
Posted on July 2nd, 2020
With Android 11 on the way, Google announced new security and privacy features users can expect to see after the update. These include new settings for location tracking, device access and authentication. App developers should be aware of these changes and consider how they will impact their App Store Optimization.
Google Play Developer Console Beta Tests Updates
Posted on June 13th, 2020
The Google Play Developer Console is getting an upgrade, which means it’s time for a beta test.
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Google Play Store Tests Gameplay Videos for Mobile Games
Posted on May 28th, 2020
Can mobile games benefit from user-made videos? The Google Play Store is testing a new feature that may help you find out.
Google Play Search Adds New Filters
Posted on May 12th, 2020
Google Play Search contributes to the majority of app discovery on the Play Store. Now, a new update to the Play Store can help refine the results with filters based on ratings, badges and more. With this change, developers should think about how their apps can be discovered and the impact on App Store Optimization.
App A/B Testing: Google Play Experiments and ASO
Posted on May 9th, 2020
App A/B Testing is a great tool for developers trying to improve their App Store Optimization. Running A/B tests can identify what users respond to best across an app listing, from the creative designs to the descriptions. In order to properly run these tests, developers need to understand how Google Play Experiments work and the best practices for running A/B tests.
Google Play Short Description ASO Best Practices
Posted on May 5th, 2020
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.
Google Play Screenshot Guidelines & Best Practices
Posted on April 28th, 2020
Google Play screenshot sets are important aspects of App Store Optimization for the Play Store. As the Play Store changes, one must reevaluate what the screenshot best practices and examples are to ensure the app continues to draw clicks and convert users.
Google Play Policy Update for Subscriptions and Location Tracking
Posted on April 21st, 2020
The Google Play policy has received new updates designed to protect users’ personal and financial information. The new policies include changes to subscription services and location access. Developers of apps requiring subscriptions or featuring location tracking should ensure they are fully compliant. Failure to do so could result in apps being rejected or removed from the Google Play Store.