APP STORE OPTIMIZATION BLOG
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App Store Optimization & Localization - Tips & Best Practices
Posted on September 18th, 2024
Localizing app store assets can potentially help increase conversion and installs. Get tips on how to localize as part of your App Store Optimization strategy.
App Promotion and Mobile Marketing Campaign Checklist
Posted on July 13th, 2022
In this week’s ASO Academy, we wanted to give you a brief organic growth checklist to help you ensure your mobile marketing campaigns are running smoothly.
Google Play Pass Expands to More Countries
Posted on July 18th, 2020
Google Play Pass, the subscription service that lets Google Play users access a wide array of paid app content, is expanding. Google will be making the Play Pass service available in nine new territories, in addition to adding additional content and lowering the price. This change opens up new opportunities for app developers whose apps are available through Play Pass or who want to offer their apps through it.
App Store Adds 20 New Territories
Posted on March 26th, 2020
The App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new markets.
App Store Optimization for Translation Apps
Posted on January 16th, 2020
There are multitudes of apps on the market that can serve nearly every need, but with the great variety comes intense competition. Translator apps are a great example of apps with high competition and high demand – which means that App Store Optimization can be a deciding factor in their success. Here are some factors translation app developers should consider for their App Store Optimization strategies.
ASO for Local City Apps
Posted on November 16th, 2019
The app market is global, but not all apps are meant for users worldwide. Some apps are designed for specific countries, states or even individual cities. When an app targets a smaller market, it’s especially important that it can reach and convert users from that region. That’s why App Store Optimization is important for apps built for users in a specific city.
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Mobile Game Localization: More Than Just Translation
Posted on October 31st, 2019
Apps and mobile game developers typically want to reach a worldwide audience. Getting users around the world to enjoy an app can be both profitable and fulfilling. In order to reach users overseas, they’ll have to localize their apps for each region. The localization process extends beyond the app itself – localizing an app’s ASO is also important, especially for mobile games trying to reach a wider audience.
App Store Changes 17+ Age Category for Improved Availability
Posted on August 23rd, 2019
The app market is a global force, so developers often want their apps to be available in several different regions. Until recently, certain apps were unavailable in South Korea, due to age restrictions on content. To help with this, Apple has updated the criteria for age ratings on apps made available within the region. This allows apps with certain content to be available there. However, part of the change is impacting apps worldwide, whether or not they’re sold in South Korea.
Localizing Your App Store Description
Posted on April 11th, 2019
The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.
Search Ads: Add New Reporting & Localizations to Support Mobile Marketing
Posted on December 14th, 2018
Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.
How to Get Users to Download Your App
Posted on February 5th, 2016
Mobile user acquisition is critical for new apps - as new apps need enough data to see how users are using the app and optimize in-app items, loops, gamification elements and notifications. For established apps, acquiring users helps app store rankings which results in more downloads. From games to shopping apps and everything in between - we all want more users for our mobile apps. Here are five simple and cost-effective ways you can increase your app downloads:
Localize App Keywords for Increased App Downloads
Posted on January 23rd, 2016
In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US or the UK. For 2015, which of the below countries had more downloads on Google Play than the UK, Canada and Germany?: