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Apple Search Ads Expands to Russia
Posted on April 30th, 2020
Apple Search Ads helps app developers reach interested users in searches while providing the potential to improve the organic search ranking for their apps. Search Ads are currently available in 59 countries and regions, but Apple announced the expansion of Search Ads to Russia, providing new opportunities for app marketing.
Apple Search Ads Update Hints at Expansion
Posted on April 25th, 2020
Apple Search Ads has helped app developers target keywords and audiences directly in the search results. Paid marketing through Search Ads has proven to be helpful not only for getting paid downloads, but also for increasing organic keyword rankings. Now it appears that Search Ads is expanding to outside the App Store, presenting new opportunities for app marketing.
Apple Search Ads Changes How Creatives are Displayed
Posted on February 11th, 2020
Apple Search Ads can help an app appear at the top of search results for terms they target. Since this is important for visibility and App Store Optimization, it’s common for developers to target terms they already rank #1 for as a defensive strategy to protect their strongest keywords and brand name. When this happens, it may feel redundant for the same app to appear twice in a row. A recent update to Apple Search Ads has addressed this by changing how the creative sets are displayed.
What Are Apple Search Ads?
Posted on January 23rd, 2020
Apple Search Ads (ASA) is a powerful tool for reaching users on the Apple App Store. In addition to gaining paid installs, a good Search Ads campaign can also benefit an app’s organic growth. As it is a helpful tool for App Store Optimization, developers and marketers looking to start an ASA campaign should know a few key things about Search Ads.
Apple Search Ads Changes Default Creatives
Posted on August 15th, 2019
Apple Search Ads is a great tool for marketing your mobile app; it can help put your app in front of users while contributing to its organic growth. With that in mind, developers running Search Ads should monitor their campaigns closely, as any changes to the program can impact ongoing campaigns.
Search Ads Adds New Territories
Posted on March 28th, 2019
Apple Search Ads announced the addition of new territories, enabling developers to launch campaigns in new regions. This latest update is a large-scale expansion, more than tripling the number of territories Search Ads are available in. A Search Ads campaign provides multiple benefits for an app’s App Store Optimization, so the expansion is important for developers launching apps in those regions.
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Search Ads: Basic vs Advanced
Posted on February 1st, 2019
When Apple released Search Ads Basic and Advanced, it was evident that they’d be important tools for App Store Optimization. Now that Search Ads has become an essential part of improving an app’s visibility on the App Store, it’s important to understand the difference between Basic and Advanced as well as which app developers should use.
Search Ads: Add New Reporting & Localizations to Support Mobile Marketing
Posted on December 14th, 2018
Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.
Keywords are Key for Search Ads
Posted on November 29th, 2018
A successful Search Ads campaign utilizes keywords to connect active searchers with apps. Taking the time to optimize keywords is an essential part of launching any effective paid campaign and an integral part of App Store Optimization for both ranking within the App Store. But developers can’t just choose what keywords they want to target on a whim – they need to take the time to determine what terms and phrases they’re targeting. Here’s what you should know when determining keywords for your Search Ads campaign.
Apple Search Ads Adds Bid Suggestions
Posted on November 13th, 2018
Apple Search Ads (ASA) is an excellent marketing tool for getting an app to the top of search results for relevant keywords, as well as a useful feature for App Store Optimization. However, developers often wonder how much they should bid – if they spend too much, any sales the ads generate won’t provide enough profit, but if they bid too little, their apps won’t appear enough either. As such, Apple has added bid suggestions to Search Ads, so developers can get a better idea of how much they should bid.
Apple Releases New Search Ads Statistics
Posted on September 28th, 2018
Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.
Search Match & Broad Match: Knowing When to Use Them
Posted on August 9th, 2018
When launching a Search Ads campaign, one might wonder what the best keywords they want to target are, what variants they use and how to get the best matches. Search Ads is a key tool for App Store Optimization on the Apple App Store, so making the most out of it can help an app target and capitalize on valuable keywords and search terms. Among the Search Ads options are two valuable methods to use within campaigns: Search Match and Broad Match. What are they, and how can they help your Search Ads campaign? What They Are Search Match and Broad Match are ways of discovering new keywords for Search Ads based off your keywords and metadata. The means of discovery are different between each one. With Search Match, the Search Ads algorithm scans your metadata and the category your app is in within the App Store. It then determines what keywords your app is relevant for and pulls those for your Search Ads campaign. This is also useful for discovering keywords; think of it as Research & Development for your targeted keywords. Broad Match uses the core keywords you want to target, such as brand name, the specific type and category of the app, and so on, and pulls variations of those keywords. This includes common misspellings, plural or singular versions, minor variants and so forth. It then categorizes those keywords based on user search terms and puts relevant ones together to include in your campaign. This also helps developers identify keywords related to their brand or core features they might have otherwise overlooked.