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Mobile Recap Of Facebook’s Developer Conference F8
Posted on April 19th, 2016
Facebook's annual F8 developer conference has grown tremendously in just a few years to become one of the most highly anticipated tech events of the year. This impressive growth is due to two main reasons:
What Marketing Services Should You Expect From an App Agency?
Posted on April 9th, 2016
With so many
Trends in Mobile Marketing
Posted on February 6th, 2016
Mobile app usage and the enormous volume of apps continues to impact
Mostly Mobile - Facebook, Google and others are now predominantly mobile companies
Posted on May 28th, 2015
Quick - Is Google a mobile company? "Sure" you might say, "But mostly web search and web apps." Apple?
Facebook Ads for Mobile Apps - Insights and Retargeting
Posted on April 18th, 2015
In part 1 we looked at Audience targeting options, Custom Audiences and Lookalikes. In part 2 we will review how to create Facebook mobile ads with Facebook Insights and Retargeting and include
Facebook Ads for Mobile Apps - an Overview
Posted on April 17th, 2015
If you have never run an ad campaign on Facebook's advertising platform - you are in for a treat. In this Facebook mobile ads overview - we will introduce terms like look-a-like audiences, custom audiences, Power Editor, conversion pixels and Facebook Insights. We'll review some of the literally hundreds of demographic, behavioral and interest targeting options. Tomorrow we'll cover some best practices including ABT (always be testing), tracking attribution and LTV, and mobile specific examples.
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Facebook f8 2015 Mobile Impact
Posted on April 2nd, 2015
Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing.
Which Social Networks Support Mobile App Installs?
Posted on February 12th, 2015
If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 
User recommendation is the most powerful sales tool
Posted on August 14th, 2013
It has been established by numerous independent studies that App Store Search is the most powerful sales channel for apps of all kinds.