APP STORE OPTIMIZATION BLOG
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BuzzFeed App Store Description Spotlight
Posted on October 9th, 2020
A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.
Poesie App Store Description Spotlight
Posted on September 3rd, 2020
Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.
ClassDojo App Store Description Spotlight
Posted on August 18th, 2020
When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs.
Day One Journal App Store Description Spotlight
Posted on July 28th, 2020
An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.
VoterPal App Store Description Spotlight
Posted on June 9th, 2020
When your app is available in the stores, how will you let users know everything it has to offer?
App Descriptions Best Practices
Posted on May 7th, 2020
App descriptions are essential for App Store Optimization and conversions. They tell users what an app has to offer, why they should download it and how it can help them. Additionally, they provide valuable data to the App Store and Google Play Store that can be used for paid campaigns and indexation. If you want to create app descriptions that can help improve conversions and help with your App Store Optimization, here are some best practices to follow.
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Google Play Short Description ASO Best Practices
Posted on May 5th, 2020
The Google Play Short Description provides users with a quick introduction to your app. While the Long Description can delve into specifics of app features, the Short Description needs to be more concise. With that in mind, let’s examine how the Google Play Short Description helps with App Store Optimization and the best practices for writing one.
Curio App Description Spotlight
Posted on April 14th, 2020
The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look at Curio’s description and see how well it follows App Store Optimization best practices.
Libby App Description Spotlight
Posted on March 31st, 2020
An App Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.
Tokaido App Description Spotlight
Posted on March 21st, 2020
The App Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile app based on a popular board game. The game developers recently made it free to download, so how can they use the description to highlight its value and bring in new users?
Marco Polo App Description Spotlight
Posted on March 17th, 2020
The App Description provides key information about an app to its potential users. The description should be clear and easy to read, provide in-depth information about the app features and be written with the ranking algorithm and store listing display each store in mind. For today’s App Store Spotlight, we take a look at the description for Marco Polo, a communications app available on iOS and Android devices, to see how its description is formatted for each store.
Piano Academy App Store Description Spotlight
Posted on March 6th, 2020
An App Store Description should tell a user everything they need to know about an app. It must be formatted in a way that’s easy to read while scrolling through on a device screen and written for each store. For today’s App Store Spotlight, we take a look at Piano Academy and see how its descriptions work on the App Store and Play Store.