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Google Play Feature Graphic: ASO Best Practices
Posted on May 30th, 2020
Do you want your app promo video to make an impact even before the very first frame? That’s what the Google Play Feature Graphic is for.
The Importance of a Developer Page
Posted on March 2nd, 2019
When a developer publishes apps on the Google Play Store, they can also create a developer page. This is more than just a list of their published apps – it’s a place where users can get to know who the developer is and learn who they’re getting apps from. Perhaps even more importantly, the text used here is indexed in Google Play store search. As such, a good developer page can be helpful for an app’s optimization on Google Play.
Is This the End of Google Play’s Feature Graphic?
Posted on May 25th, 2018
Google has been quietly removing the feature graphic from their Google Play Store, as seen by devices running the latest OS and play store versions. While the update began in late April 2018, more users are reporting that the feature graphic has been removed completely. While it’s uncertain if all Android devices are affected, it’s presumed that the change will soon appear. Since the feature graphic is essential for converting users, its loss will have an impact on all developers. How should they update their ASO strategies to prepare for the change? What’s the Impact? The feature graphic plays a vital role in driving user downloads on the Google Play Store. Our internal research has shown that the feature graphic accounts for up to 30% of all conversions. The removal of the feature graphic could have a detrimental effect on apps that do not update their other creative assets (icon, screenshots and preview video) accordingly. In the absence of the feature graphic, the role of converting users will heavily rely on the app’s screenshots and video, which now position higher on the screen to compensate. Additionally, to fill the gap left from the removal of feature graphic, Google has lifted the restrictions on screenshots sizes, giving developers leeway to add landscape or portrait images of any size to their Google Play Store product page.
The Impact of the Feature Graphic for Google Play
Posted on May 16th, 2018
Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic is
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