APP STORE OPTIMIZATION BLOG
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App Store Creatives: The Movie Edition
Posted on August 5th, 2024
Optimize your app’s appeal with our movie app store creative tips. Learn from Redbox & Google TV’s designs to boost your app store optimization strategy.
Pre-Launch App Tips: What You Need to Start Strong
Posted on July 4th, 2018
There’s more to launching an app than just finishing the build and deploying it on the app store. The key to success lies in preparation – what should you know and do pre-launch, before your app goes live? For starters, App Store Optimization is essential, but you should start optimizing and marketing your app before it hits the store. Before you launch your app, here are the steps you should take to ensure a successful launch.
What is CPI? Mobile Terms Defined
Posted on April 15th, 2016
The launch of the iPhone and the App Store in 2007 heralded a new era in mobile technology. More specifically, it led to the explosive growth of smartphones and related technologies such as app development. The expansion of the smartphone space led to the creation of new terminologies and vocabulary specific to the industry. Here are some of most common terms and acronyms in the mobile app space and mobile marketing:
Mobile Marketing Software
Posted on February 27th, 2016
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
Tips for Designing Mobile App Icons
Posted on January 27th, 2016
Mobile app usage continues to see unprecedented growth, with top app categories such as messaging, shopping, productivity and gaming contributing to the overall increased usage of mobile apps. The amount of time spent by individuals on digital media is exploding as well. This growth is predominantly being driven by mobile apps. According to comScore's 2015 Mobile App Report, total digital media usage over the past two years has grown by 49%, with mobile app usage up 90%. Companies of all kinds are entering the mobile app space as their customers have made it clear mobile and mobile apps are the preferred medium. One of the main challenges facing mobile app publishers and marketers is the design considerations given the smaller form factor. These design challenges include both in-app UI/UX and maybe the most important graphical element of the app itself - the app icon. The app icon is the first image a potential user sees in search results or when browsing the app stores, and is the graphic that resides on their device once installed.
Mobile App Retention Metrics
Posted on December 29th, 2015
We have written extensively on this blog about acquiring organic traffic, mobile app visibility and converting app store views to installs and users. One of the key drivers of the value of these users is how long a user keeps using your app - mobile app retention.
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Evaluating an App Marketing Promotion Company
Posted on December 19th, 2015
With more than 1.5 million apps on each of the Apple and Google app stores, building a plan for visibility for your app is essential to a return on your investment. Since the majority of mobile app downloads come from app store search, a mobile app marketing plan should start with optimizing for organic discovery in the app stores. App marketing strategies that include app listing metadata, optimized creatives, ratings and review acquisition and even in-app retention and engagement are collectively generally referred to app store optimization or ASO. ASO is often, mistakenly thought of as “finding keywords” for an app’s app store listing. This limited approach is still employed by some app marketing companies, but is not the comprehensive approach needed to compete and thrive in the app stores. What follows are the building blocks of a mobile app marketing plan that an app marketing promotion company should be required to deliver.
5 Smart Strategies For App Store Screenshots
Posted on October 7th, 2015
Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s app store search results look like on my iPhone 6: The first result is Twitter’s Periscope. While the listing includes the app name, publisher, icon and even ratings, the first two screenshots take center stage. Optimizing an app listing for visibility in search results consumes a lot of what’s talked about in ASO, but converting viewers is how we actually acquire users. And since the screenshots are such a big part of the view a potential user sees when navigating the app store - we need to make sure our screenshots are optimized for conversion.
How Much Does it Cost to Develop an App
Posted on September 22nd, 2015
The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the add-ons all to impact costs and have some idea of how. For software, specifically mobile apps, it can be hard to know if a specific feature or function is even possible, let alone how much it would cost to add. Let’s remove some of the mystery related to the costs of developing mobile apps by looking at the variables that impact the cost of developing a mobile app the most.
App Store Ranking Algorithm and Impact of App Name Length
Posted on August 26th, 2015
After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles.
Facebook f8 2015 Mobile Impact
Posted on April 2nd, 2015
Videos from Facebook's f8 2015 conference are up and accessible here. Wow - so much mobile-related goodness! For mobile app publishers, a few announcements could prove to be game-changers, specifically Messenger and Sharing.
iOS App Description Writing Tips
Posted on January 17th, 2015
iOS App Description Tips and Tricks