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Google Play Screenshots and Video Best Practices: What does Google Recommended?
Posted on September 26th, 2020
When you launch an app on the Google Play Store, you’ll want to ensure users will like what they see. Your creatives, including the Google Play Screenshots and Promo Video, will make a major difference in whether or not users convert. In order to assist, Google has published advice for managing graphic assets alongside the guidelines, which can be used to assist with your App Store Optimization.
Among Us App Store Video Spotlight
Posted on September 22nd, 2020
Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.
The Almost Gone App Store Video Spotlight
Posted on July 21st, 2020
An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.
Carrot Weather App Store Video Spotlight
Posted on June 2nd, 2020
What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.
Knighthood App Store Video Spotlight
Posted on April 3rd, 2020
What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.
App Store Video Guidelines: How Apple and Google are Different
Posted on March 27th, 2020
An App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important part of App Store Optimization. The video should be carefully designed to demonstrate the app and its features in an engaging manner, which may require creating different videos for the Apple App Store and Google Play Store. It’s important to understand the different rules and guidelines for each store when designing an app video.
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Angry Birds AR App Store Video Spotlight
Posted on March 24th, 2020
The App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. For today’s App Store Spotlight, we look at Angry Birds AR: Isle of Pigs, an augmented reality version of the popular mobile game. How does Angry Birds AR use its App Store Videos to market the app?
Scrabble Go App Store Video Spotlight
Posted on March 13th, 2020
An App Store Video can show users what makes an app useful or a mobile game fun. Good videos can improve conversions with engaging footage, music and descriptive text. For today’s App Store Spotlight, we look at Scrabble Go and see how its videos on the Apple App Store and Google Play Store can accomplish this.
Hungry Shark World App Store Video Spotlight
Posted on March 3rd, 2020
The App Store Video can be a helpful asset to apps and mobile games. It presents users with their first look at the app in action and can present valuable information quickly and directly. For today’s App Store Spotlight, we take a look at the mobile game Hungry Shark World and see how its App Store Videos can help it sink or swim.
Sky: Children of the Light App Store Video Spotlight
Posted on February 21st, 2020
An App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video could have an inverse effect. For this week’s App Store Spotlight, we take a look at Sky: Children of the Light and see how its video is designed to attract and convert users.
Google Play Videos Gain Auto-Play in Search
Posted on January 30th, 2020
The Google Play Store has begun rolling out an update to how videos are shown in search results. Google Play Videos now automatically play in search results for certain brands, so app developers should consider how their videos are displayed and perform.
Call of Duty Mobile App Store Video Spotlight
Posted on January 24th, 2020
An App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, uses an App Store Video designed to hype users and boost conversions. For today’s App Store Spotlight, we look at its App Store Video.