APP STORE OPTIMIZATION BLOG
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Are Landscape or Portrait Screenshots better for App Store Optimization
Posted on May 2nd, 2025
Wondering if portrait or landscape screenshots convert better? Learn how to choose the right format for higher ASO performance.
Mobile A/B Testing Best Practices
Posted on March 4th, 2024
How can you improve conversion through an optimized creative set and beyond? A/B testing! Let's explore some best practices...
ASO For Beginners
Posted on April 21st, 2023
App Store Optimization is the foundation to your app marketing success. No matter how far along you are in your mobile journey, you'll need to consider the different factors that affect your app's visibility and conversions.
AI, Mobile Apps, and ASO - ASO Weekly
Posted on March 24th, 2023
AI can soon be making its way into your everyday productivity apps. How are developers leveraging this groundbreaking tech opportunity to provide innovative features? And are they doing everything they can to make sure it is even accepted by the App Store? Let's take a look in today's ASO Weekly.
How to Perform a Mobile App Competitive Analysis
Posted on March 10th, 2023
Of all the intricacies that make up a mobile app marketing strategy, performing quality analysis of competitors ranks among the top priorities. To position yourself as intended, you have to first gauge the current state of the market and how existing players are performing to find gaps you can capitalize on.
Apple Peer Group Benchmarks & App Store Optimization - ASO Weekly
Posted on March 3rd, 2023
In a March 1st 2023 Developer news post, Apple announced a big change to App Analytics: the inclusion of Peer Group Benchmarks.
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GET STARTEDUber, CarPlay, and App Store Optimization
Posted on February 10th, 2023
Does Uber's CarPlay integration represent a pioneering move into what's possible for other apps looking to go beyond the phone screen. Here's our ASO Weekly take on the ride-hailing app's latest move.
Optimizing A Mobile App Product Page - Sugar (game) App Store Spotlight
Posted on December 1st, 2022
Sugar (game)'s recent App Store feature can prove beneficial in getting more downloads, but is it enough to ensure long-term success?
Walmart Mobile App, Foxconn Hiring For iPhone Production & Google Play Store Update - ASO Weekly
Posted on November 20th, 2022
Walmart ramps up its mobile app tech, Foxconn hires just in time for shopping season, and Google gives users a generous reminder. Here's this week's ASO Weekly.
Seasonal App Marketing - Your Guide for 2022
Posted on October 6th, 2022
From Halloween, Thanksgiving, and even Black Friday – seasonal app marketing has the potential to transform your app performance.
RA Camping App Store Spotlight
Posted on October 3rd, 2022
Don't forget to take this app on your next big outdoor adventure! RA Camping is a true wilderness companion. How can it improve its ASO?
Apple Adds New App Store Ad Placements - What You Need to Know
Posted on September 30th, 2022
New ad placements are coming to the App Store. What can you expect and what do you need to do to prepare?