APP STORE OPTIMIZATION BLOG
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App Store Guidelines: Little Things That Can Get You Rejected
Posted on April 20th, 2019
Apple’s guidelines are strict rules for apps sold on the App Store, covering all aspects of the listing. It’s important to follow every guideline, even the easily overlooked ones; this is important for App Store Optimization as well as being accepted or rejected from the store. Overlooking little details can result in apps being rejected or removed from the App Store, so it’s important to remember these key guidelines when designing and updating your app.
Google Play Metadata Rules Updated for Improved User Experience
Posted on January 6th, 2017
Google has updated its metadata rules in order to create an improved experience for users. The new rules outline suggestions based on appropriate content, as well as best practices for highlighting your app’s best features in the Google Play store. Many of the new updates simply reflect what Google has been saying all along – don’t lie about the functionality of your app, don’t stuff unrelated keywords into your description, and don’t use the names of other apps out of context. In the below screenshot, Google outlines how some developers try to scam their way to rankings by stuffing inappropriate keywords into their app descriptions. In case the above points aren’t clear, Google outlines specifically what they are not looking to see in a description:
5 Tips For Creating A Great Mobile App Name
Posted on January 29th, 2016
The App Store is the holy grail of mobile app user acquisition. Curated and exceedingly well-stocked, there are over 1.5 million apps and growing in both the Apple and Google Play app stores. Unfortunately, it is also a place where an app can easily be forgotten, especially when it attempts to muscle into a particularly difficult part of the market. If you want to chase your fortunes in the mobile app stores, or connect with more customers on the medium they increasingly prefer, every aspect of your application must be polished. The very first element of your app a potential user will see - whether when searching the stores or browsing - is the app name. A great application name must: - Avoid confusion - Stay on brand -
Localize App Keywords for Increased App Downloads
Posted on January 23rd, 2016
In 2015 China surpassed the US in the number of iPhones sold and in app downloads. Japan generated more revenue on Google Play than the US or the UK. For 2015, which of the below countries had more downloads on Google Play than the UK, Canada and Germany?:
Holiday App Marketing Tips
Posted on December 15th, 2015
The holidays are upon us, with "Black Friday" and "Cyber Monday" pointing to a very mobile holiday season.
White Hat ASO vs Black Hat ASO
Posted on October 3rd, 2015
Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are ways to improve the object’s ranking. For example, a book on Amazon is much more likely to be ranked highly in a search if the title of the book contains the searched for words. Practices for optimizing a mobile app for the
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Submitting an App to Google Play
Posted on September 23rd, 2015
Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here.
iOS App Description Writing Tips
Posted on January 17th, 2015
iOS App Description Tips and Tricks
App Preview Videos: Tips for iOS App Previews
Posted on January 10th, 2015
You’ve perfected your description. Your icon looks great. You’ve uploaded all of the screenshots you need in every required size. Now all that needs to happen is the end-user tapping “GET.” Is there anything else you can do? You can increase your odds with Apple’s new App Preview, a 15-30 second video you can create to get users excited to try your app.