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APP STORE OPTIMIZATION BLOG

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App Store Keyword Search Volume: What You Need To Know for ASO

App Store Keyword Search Volume: What You Need To Know for ASO

April 17th, 2026

When your keyword strategy aligns with how users actually search in the App Store, your app is positioned for sustained growth and long-term success. Read more!

Checking In on Booking.com's ASO Strategy

Checking In on Booking.com's ASO Strategy

Posted on April 17th, 2026

Success in the App Store is driven by a combination of discoverability and conversion. Apps that excel in both areas consistently outperform the competition.

Apple Business is Revamping its Platform on April 14th

Apple Business is Revamping its Platform on April 14th

Posted on April 10th, 2026

Beginning April 14, Apple Business will launch as a unified, all-in-one platform designed to streamline device management, communication, & customer discovery.

How Can I Help New Users Find My App?

How Can I Help New Users Find My App?

Posted on April 10th, 2026

By aligning your strategy with platform differences, optimizing metadata, & leveraging data-driven insights, you can boost your app’s visibility & performance.

Mark Your Calendar: Howbout's ASO Audit

Mark Your Calendar: Howbout's ASO Audit

Posted on April 10th, 2026

By introducing dynamic design elements & leveraging ASO  tools such as App Store video and A/B testing, Howbout can significantly enhance its App Store listing.

ASO Checkup on Walgreens' App Listing

ASO Checkup on Walgreens' App Listing

Posted on April 2nd, 2026

By combining data-driven insights with thoughtful design, developers can create listings that not only attract users but also convert them effectively.

Leveraging ASO Tools to Boost App Conversion Rates

Leveraging ASO Tools to Boost App Conversion Rates

Posted on April 2nd, 2026

Developers who rely on data-driven insights gain a significant advantage, enabling them to optimize their App Store presence with precision and confidence.

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ASO Spring Cleaning with Sweepy

ASO Spring Cleaning with Sweepy

Posted on March 27th, 2026

In this week’s App Store Spotlight, we are taking a closer look at Sweepy: Home Cleaning Schedule. Read more to see how the app can improve its ASO strategy.

ASO Tips and Tricks for Feature Graphics

ASO Tips and Tricks for Feature Graphics

Posted on March 27th, 2026

A successful feature graphic combines strong design, clear messaging, strategic keyword use, & alignment with your entire ASO strategy. Read more to learn more!

The Children's Place App: Shopping for ASO Insights

The Children's Place App: Shopping for ASO Insights

Posted on March 20th, 2026

Read more to see how The Children’s Place can implement winning ASO marketing strategies that could improve both app visibility & conversion rates.

Winning ASO Marketing Strategies

Winning ASO Marketing Strategies

Posted on March 20th, 2026

Winning ASO marketing strategies start by taking a comprehensive, data-driven approach, that can lead to unlocking the full potential of your app. Read more!

Anthropic’s Claude AI Secures Top Spot on US App Store Ratings

Anthropic’s Claude AI Secures Top Spot on US App Store Ratings

Posted on March 13th, 2026

Claude’s rise highlights the power of rapid trend adoption. It also reinforces the importance of optimized app listing that evolve with user demand.

CBS Sports: Analyzing its ASO Bracket

CBS Sports: Analyzing its ASO Bracket

Posted on March 13th, 2026

Apps that evolve alongside their audience can maintain visibility in its app category through regular A/B testing, and iterations based on real user behavior.